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Top Car Dealerships in La Crosse & Onalaska, WI (2025 Guide),
- Dec 10
- 5 min read
Buying a vehicle is a big decision, and where you buy it matters just as much as what you buy. If you live in La Crosse, Onalaska, Holmen, West Salem, or the surrounding area, you have a lot of dealership options—new, used, budget, and even performance-focused.
To make your search easier, we’ve put together this local guide top car dealerships la-crosse-onalaska wi. This list isn’t sponsored; it’s here to help you compare options, do your homework, and feel more confident before you sign anything.
Note: Dealership details (locations, services, and inventory focus) can change, so it’s always smart to double-check current hours, inventory, and specials on each dealer’s website.
How We Chose These Dealerships
We looked at dealerships that:
Serve drivers in La Crosse, Onalaska, and nearby communities
Offer new and/or used vehicles
Have a clear online presence with inventory and service information
Serve a variety of budgets and vehicle types
You’ll see a mix of franchise dealers (brand-specific) and independent used car lots, so you can decide what fits your needs best.
Top Car Dealerships in La Crosse, WI and Onalaska
1. Coulee Auto — Independent Used Car & Service
Location: 1411 Rose Street, La Crosse, WI couleeauto.com
Coulee Auto is a large independent used car dealership in La Crosse that also offers service and detailing. They focus on pre-owned vehicles across different body styles—sedans, SUVs, trucks, and more—and promote a streamlined buying and trade-in process. If you’re shopping used and want everything (sales, service, and detailing) under one roof, this is a solid place to start.
2. Mark Neader Automotive — “Prince of Pre-Owned”
Location: La Crosse, WI markneaderauto.com
Mark Neader Automotive is known locally for used cars and trucks with a focus on budget-friendly pricing. With lower overhead, they advertise the ability to sell vehicles for less than book value. If you’re looking for a pre-owned car or truck and want to stretch your budget, this smaller operation is worth a look.
3. City Auto Sales — Local Used Vehicle Lot
Location: La Crosse, WI mycityautosales.com
City Auto Sales is a used-car lot featuring a rotating inventory of trucks, SUVs, vans, and sedans. Their online listings showcase mileage and pricing, which is helpful for shoppers doing homework from home. If you like to compare several used options before visiting, their site is a good starting point.
4. Autosport — Performance & Luxury Focus
Location: La Crosse, WI autosportwi.com
Autosport specializes in performance and luxury used cars. If you’re hunting for something sportier, higher-end, or a bit more unique than the typical daily driver, this dealership focuses on that niche. It’s a good option for car enthusiasts or anyone looking for a more performance-oriented vehicle.
5. Dahl Hyundai La Crosse — New & Pre-Owned Inventory
Location: 712 4th Street South, La Crosse, WI dahlhyundai.com
Dahl Hyundai La Crosse offers a large selection of new Hyundai models along with a significant pre-owned inventory of various makes and models. They also have a full service department, financing options, and vehicles listed online with photos and details. If you’re looking for a new Hyundai or a wide range of used vehicles from a larger franchise dealer, this is a strong local option.
6. Dahl Subaru La Crosse — New & Used Subarus
Location: 821 3rd Street South, La Crosse, WI Dahl Subaru
Dahl Subaru serves drivers who prefer Subaru’s AWD and safety-focused lineup. They stock new Subaru models and a large selection of pre-owned vehicles, plus a service center for maintenance and repairs. If you’re shopping for a Subaru—or just want to browse a big mix of used cars in one place—this dealership is a natural stop.
7. Clason Buick GMC — Trucks & SUVs
Location: La Crosse, WI clasonbuickgmc.com
Clason Buick GMC focuses on Buick and GMC models, with an emphasis on trucks and SUVs. They also carry used inventory and offer financing and service. If you’re in the market for a GMC Sierra, a larger SUV, or a Buick crossover for family use, this dealer may be a good fit.
Car Dealerships in Onalaska, WI & Nearby Areas
8. Morrie’s Onalaska Chevrolet
Location: Onalaska, WI morriesonalaskachevrolet.com
Morrie’s Onalaska Chevrolet is a Chevrolet franchise dealer serving drivers in Onalaska, La Crosse, and surrounding communities. They offer new Chevrolets alongside pre-owned vehicles and certified pre-owned models. On the service side, they have a full department for maintenance and repairs using OEM parts. If you’re loyal to Chevy or want a wide selection of new and used vehicles, this is a key stop.
9. Dahl Honda — Honda Dealer in Onalaska
Location: Onalaska, WI dahlhondaonalaska.com+1
Dahl Honda offers new Honda vehicles (like the Accord, CR-V, and more) along with used inventory. They focus on giving shoppers a variety of models and trims, plus service and financing under one roof. If you prefer Honda or want a fuel-efficient daily driver with strong resale value, Dahl Honda is a natural choice.
10. Audi La Crosse — Luxury Vehicles in Onalaska
Location: Onalaska, WI Audi La Crosse
Audi La Crosse brings luxury and performance to the Onalaska area. They offer new Audi sedans and SUVs along with pre-owned vehicles, plus a service department experienced with the brand. For shoppers looking for something upscale—whether it’s a Q5, A6, or an Audi EV—this is the main local source.
Tips for Choosing the Right Dealership in the La Crosse Area
With so many options, it helps to think about:
1. New vs. Used (or Both)
New vehicle shoppers might lean toward franchise dealers like Dahl Hyundai, Dahl Subaru, Dahl Honda, Morrie’s Chevrolet, Audi La Crosse, or Clason Buick GMC.
Used-only shoppers might prefer independent lots like Mark Neader Automotive, City Auto Sales, Autosport, or Coulee Auto, which focus heavily on pre-owned vehicles.
2. Your Budget & Financing Needs
Larger dealers often:
Offer in-house financing
Have credit programs for a range of credit situations
Smaller lots may:
Have simpler processes and lower overhead
Be more flexible on price but more limited in financing options
Always compare:
Total price (not just monthly payment)
Interest rates and loan terms
Any add-ons or fees
3. Service & Maintenance
If you’d rather keep everything under one roof:
Look for dealers with a service department and parts center.
Ask about their waiting area, loaners, shuttles, or ride options.
If you already have a trusted mechanic or use an independent shop, service may matter less—but it’s still good to factor in.
4. Online Reviews & Local Reputation
Before you sign:
Check Google reviews and read the written comments—not just the star rating.
Ask local friends, co-workers, or family where they’ve had good (or bad) experiences.
Look for repeated patterns: good communication, transparency, and post-sale support.
After You Buy: Don’t Forget Professional Detailing
No matter which dealership you choose—new or used—your vehicle will look its best (and hold value better) with proper detailing and protection.
If you’re in La Crosse, Onalaska, Holmen, or nearby, Mack2Steam can help you:
Deep-clean your interior after purchase
Refresh a used vehicle you just bought from one of these lots
Protect your paint with ceramic coating (we’re a certified Nano Pro installer)
Maintain your car with regular interior and exterior detailing
Whether your car comes from a big franchise dealer or a small independent lot, a proper detail can make it feel truly yours.
For Dealerships Featured in This Guide
If you own or manage one of the dealerships listed here and would like:
Your info updated
Additional details added
Or to discuss partnered detailing services for your customers
You can reach out to Mack2Steam in La Crosse, WI to collaborate
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